Tyrewise - Recycling for end of life tyres

About Tyrewise

End of life tyres are a valuable resource not to be wasted

Tyrewise was set up in 2012 to provide a framework for the development of a stewardship programme to manage the then 3.9 million passenger tyres and 1.2 million truck and other tyres that reached their end of life in New Zealand annually.

Retyrement Village

The industry-led framework for a mandatory stewardship programme for end of life tyres was signed off and presented to then Minister for the Environment, Nick Smith, in August 2013. This was based on the then National Government taking the step to declare tyres as priority product using the provisions of the Waste Minimisation Act 2008.

A further review by KPMG to “research economic barriers to tyre recycling in New Zealand” determined that the cost benefits of three options (‘status quo’, ‘bounded free market’ and ‘mandatory product stewardship’) met the net benefit test with the difference between them being “immaterial”.

In 2016, inviting applications to the Waste Minimisation Fund, the National government proceeded with an investment strategy to secure markets for end of life tyres, postponing any decision about declaring tyres a ‘priority product’ until the results of this funding investment materialised. Funding was awarded to a number of projects in June 2017.

Following the 2017 election, the new government included as one of their coalition priorities for their first term to “establish a tyre stewardship fund” (p4).

This renewed industry hopes that a mandatory product steward ship solution for tyres would be put in place.

One of the key roles of Tyrewise continues to be as a facilitator for New Zealand to support the industry-led solution for end-of-life tyres.

Find out more about the Tyrewise Project.

Be Tyre Wise!