Tyrewise - Recycling for end of life tyres

Around 3.9 million passenger tyres and 1.2 million truck and other tyres reach their end of life in New Zealand annually. We need to select, use and dispose of those tyres wisely to lessen their environmental impact.


Sustainable Solutions for End of Life Tyres

Tyrewise is an information portal for the establishment of an industry-supported solution for end-of-life tyres in New Zealand. Companies and organisations representing tyre importers and suppliers, new and used car importers, tyre recyclers, motor services, and motorists as well as local and central government are all involved in finding this solution. 

Tyres presently represent a wasted resource, with only an estimated 25% of tyres currently being recycled; the rest end up landfilled, illegally dumped, or stockpiled where they pose a fire-risk. It’s time for a sustainable, industry-led solution.

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The senior management and executive at Bridgestone NZ are glad to see this project come to fruition with the support of Government. This is a great milestone for the industry. As a major stakeholder we will be providing our full support to ensure the best outcome for both the environment and the New Zealand consumer.

Bridgestone New Zealand Ltd

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