Our People
Our natural world is calling. We're answering.
We are working as contemporary kaitiaki to find innovative ways of protecting
Aotearoa New Zealand from tyre waste.
Find out more about the people who are working for the good of the motu.
Tyrewise Scheme Manager
3R Group has been appointed by Auto Stewardship New Zealand to be the Scheme Manager for Tyrewise. We are experts in designing and activating product stewardship schemes. We have been with Tyrewise from the beginning in 2012, bringing together tyre retailers and importers, industry, and local and central government so we can end tyre waste in our communities.
You can get in touch with us through our contact page.
In addition to oversight of the full Tyrewise programme, Adele’s key roles include governance, finance, and regulatory issues. She also liaises with Ministry for Cities, Environment, Regions & Transport and Auto Stewardship NZ.
Trevor is responsible for all operational aspects of Tyrewise, and has a particular interest in enabling value from end-of-life tyres (ELT’s) into new and existing markets in New Zealand. This aligns with the Tyrewise objectives and contributes to a circular economy for ELT’s in New Zealand.
Peter is based in Auckland and looks after our partners around the upper part of Te Ika-a-Māui.
Strachan is based out of the North Shore in Auckland, and looks after our registered partners around the upper part of Te Ika-a-Māui.
Zachariah is based in Hamilton, and looks after our registered partners around the Waikato and Bay of Plenty regions.
Lillian is based in Palmerston North, and looks after our registered partners around the lower part of Te Ika-a-Māui.
Ricky covers the South Island, helping our partners in Waipounamu, so they can play their part in ending tyre waste.
Nicola, as part of the service delivery team, is the first point of contact for enquiries, questions and issues resolution.
Edie, as part of the service delivery team, is the first point of contact for enquiries, questions and issues resolution.
Sven, as part of the service delivery team, is the first point of contact for enquiries, questions and issues resolution.
Kerry is a key link between the scheme’s material tracking software and the human element. This will ensure tyres reach processors after they are collected and all parties get paid.
Emma reviews transportation jobs to ensure data accuracy/integrity. She also liaises with transporters to enable effective and efficient use of the scheme’s material tracking software.
Luz ensures the integrity of Tyrewise’s financial data, enhancing compliance and accuracy. She focuses on investigative analytics and operational process design.
Karen looks after our field reps, arranging their appointments with Tyrewise partners and keeping things running smoothly while they are out on the road.
Jason works with scheme participants to help them understand their role and obligations under the regulations.
Marcia manages foreign end market verification, annual reporting requirements for SLAs, works with auditors, reviews contestable funding, and investigates complaints.
Cam manages our simple tyre tracking system which makes booking collections easy for our scheme participants. He is also responsible for data and financial modeling.
Paul works alongside Cam managing the tyre tracking and booking system at the heart of the scheme, as well as the data and financial modeling.
Kiri co-ordinates key information and messages for the industry and the public. She ensures everyone knows what they need to – why Tyrewise exists, how it works, and how you will interact with the scheme.
Dom uses his years of experience evaluating grant funding applications to ensure the Tyrewise Fund is most effectively used to create economic and social value from recycled tyres, in New Zealand.
Natalie ensures the financial systems are in place, while also helping to ensure the smooth registration of scheme participants.
Auto Stewardship New Zealand
Auto Stewardship New Zealand is the Product Stewardship Organisation for Tyrewise. It is a not-for-profit charitable trust responsible for governance and oversight of the scheme.
ASNZ was awarded funding for the Tyrewise Implementation Project by the Waste Minimisation Fund – Te Pūtea Whakamauru Para (WMF), which is administered by the Ministry for the Environment.
It is funded by fees paid on regulated tyres.
Mahi tahi - working together
Over many years, New Zealand tyre and automotive organisations have been working together to ensure the future wellbeing of Aotearoa and our communities. Through Tyrewise, we are supporting the opportunity for end-of-life tyres to become resources that fuel Kiwi ingenuity and industry. Now Tyrewise has launched, the Working Group has been replaced by Technical Advisory Groups.
Tyrewise Working Group
Technical Advisory Groups
The Technical Advisory Groups are key to the success of Tyrewise, providing specialist advice on Key Performance Indicators that will measure the success of our mahi. Representing each part of the supply chain, the Groups act as a sounding board for Auto Stewardship NZ and the Tyrewise scheme managers. If you are interested in lending your knowledge and expertise, please take a closer look.
Let’s move forward together. Haere whakamua tahi.
The Regulator
The Ministry for the Environment, through their regulatory powers under the Waste Minimisation Act 2008, are the Regulator for Tyrewise.
They are responsible for enforcing compliance with the regulations set out for the scheme.