wall of tyres

Around 5 million

tyres reach

their end-of-life

in Aotearoa

each year.

wall of tyres

End-of-life tyres represent a wasted resource, with only an estimated 25% of tyres currently being recycled; the rest end up in landfill, illegally dumped, or stockpiled where they pose a fire-risk.

It’s time for a solution.

An industry-led


Tyrewise is a regulated product stewardship programme which has been accredited by the Government.  When it launches in late 2022, Tyrewise will create an effective solution for New Zealand’s end-of-life tyres (ELTs).

Companies and organisations representing tyre importers and suppliers, new and used car importers, tyre recyclers, motor services, and motorists as well as local and central government have all been involved in developing this solution.

During 2021 and 2022, Tyrewise will continue to engage with stakeholders as we work with the Ministry for the Environment to progress the scheme towards launch. We have also applied to the Waste Minimisation Fund (funding round 2021) for funds for implementation.

What is regulated

product stewardship?

Under the Waste Minimisation Act, the Minister for the Environment has declared tyres a “priority product”, which requires a regulated product stewardship scheme to be put in place.

But what does “priority product” mean for you?

The Tyrewise project

Tyrewise was first set up in 2012 to progress product stewardship for ELTs with a report presented to government in 2013. This was based on the then National Government taking the step to declare tyres as priority product using the provisions of the Waste Minimisation Act 2008. When no declaration was made, the project was put on hold in 2015.

In 2019-2020, tyres were back on the priority list, the project was updated and the final report issued. On July 29, 2020 Government declared tyres a priority product under the WMA.  In October 2021, the Minister for the Environment announced the accreditation of the scheme under the WMA and the final consultation.

tyre pile

Tyrewise Supporters

Goodyear Dunlop
MTA Assured

What really happens to my old tyres?

A proportion of ELTs are responsibly recycled or disposed of appropriately in landfills, but unfortunately many are not, leading to hazardous dumping or stockpiling. Even at retail level outcomes vary.

What happens overseas?

There are many examples of successful schemes abroad which achieve excellent recovery and recycling rates.

How can I better manage my tyres?

Good product stewardship starts with good design and minimising waste wherever possible. There are several things you can do to prolong the life of your tyres.

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