Tyrewise is the mechanism by which importers take responsibility for the environmental impact of their product, end-of-life tyres. It is known as Extended Producer Responsibility or more commonly in New Zealand, product stewardship.
Tyrewise doesn’t relieve importers of their responsibility, rather it challenges and supports them to reduce harm to the environment by helping to create a circular economy solution for tyres and drive change through the supply chain in line with the waste hierarchy.
Not only have Importers been part of the Working Group co-designing the scheme, critically they will pay the levy at first point of import which funds Tyrewise from its commencement date. Importers also contribute their knowledge and expertise through Technical Advisory Groups which support Tyrewise to achieve its aims.