wall of tyres

Around 5 million

tyres reach

their end-of-life

in Aotearoa

each year.

wall of tyres

End-of-life tyres represent a wasted resource, with only an estimated 25% of tyres currently being recycled; the rest end up in landfill, illegally dumped, or stockpiled where they pose a fire-risk.

It’s time for a solution.

An industry-led

solution

Tyrewise provides a framework for the development of a regulated product stewardship programme which will create an effective solution for New Zealand’s end-of-life tyres (ELTs).

Companies and organisations representing tyre importers and suppliers, new and used car importers, tyre recyclers, motor services, and motorists as well as local and central government are all involved in developing this solution.

If you want to have your say, get in touch.

What is regulated

product stewardship?

Under the Waste Minimisation Act, the Minister for the Environment can declare a “priority product”, which requires a regulated product stewardship scheme to be put in place.

But what does “priority product” mean for you?

The Tyrewise project

Tyrewise was first set up in 2012 to progress product stewardship for ELTs with a report presented to government in 2013. This was based on the then National Government taking the step to declare tyres as priority product using the provisions of the Waste Minimisation Act 2008. When no declaration was made, the project was put on hold in 2015.

Now, tyres are back on the priority list and the project has been resurrected.

tyre pile

Tyrewise Supporters

AA-logo-01
Bridgestone
Goodyear Dunlop
MIA
MTA Assured
VIA
VTL-logo-02

What really happens to my old tyres?

A proportion of ELTs are responsibly recycled or disposed of appropriately in landfills, but unfortunately many are not, leading to hazardous dumping or stockpiling. Even at retail level outcomes vary.

What happens overseas?

There are many examples of successful schemes abroad which achieve excellent recovery and recycling rates.

How can I better manage my tyres?

Good product stewardship starts with good design and minimising waste wherever possible. There are several things you can do to prolong the life of your tyres.

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