Working Together

Tyrewise is the Kiwi solution for the 6.5 million tyres that reach their end of life each year across the motu. 

Whether you’re sitting behind the wheel, fitting tyres or using kiwi ingenuity to create new products from old tyres, we all have our part to play. 

Together, we are turning tyre waste into a valuable resource, protecting our environment and enabling economic wellbeing as part of Aotearoa’s circular economy.


Ready to launch

After years of careful planning and consultation, Tyrewise is getting ready to launch. 

The waste minimisation regulations for tyres come into effect from March 2024. 

If you import, sell or purchase tyres (whether loose or on a vehicle), or generate, transport or process end-of-life tyres, we can help you understand your role and obligations. 

Enough is enough

We need to move forward to a future without tyre waste.

Join us in protecting our environment for future generations and reap the benefits of a nationwide solution for end-of-life tyres.

Whether you’re a retailer, collector, transporter or processor of tyres, you need to register with Tyrewise.

As a registered partner, you may be eligible for free collections of end-of-life tyres, incentives to process or make new products from tyres, and more.

It couldn't be simpler

Whether it’s going on holiday or taking the kids to school, Kiwis don’t just rely on tyres, we rely on them being disposed of safely and responsibly.

Once Tyrewise is fully operational we’ll ask you to leave your old tyres with your registered tyre fitter when you have them replaced or take them to a registered collection site. Together we can create innovative solutions for old tyres. This will be funded by replacing the ad hoc disposal charge with a tyre stewardship fee that you will pay when buying new tyres.

Find out what Tyrewise means for you and your whanau. 

Dumped tyres?

If you’ve seen a pile of illegal dumped or stored tyres, let us know and we’ll help turn them into fuel to drive kiwi innovation.

Supporting innovation

Tyres are invaluable, so let’s not waste them.

Once Tyrewise is launched, we will be funding research and innovation projects that support kiwi solutions for end-of-life tyres, helping to keep products and materials in use for longer.

Currently only 40% of end-of-life tyres are recycled or repurposed, but we have ambitious goals to reach 90%. Find out what currently happens to your old tyres.


Why Tyrewise

Tyrewise is the mechanism by which importers and sellers take responsibility for the environmental impact of their product. This is known as product stewardship.

Designed by industry and supported by government, Tyrewise allows us all to work together to end the inconsistent disposal practices which lead to stockpiling, illegal dumping and tyre fires. The scheme will also create certainty around tyre supply and build sustainable income streams for those creating new products from tyres.

Find out more about Tyrewise.

Latest News

Tyrewise is working to end tyre waste in every community in Aotearoa New Zealand through innovative solutions to an old problem. We’ll keep you up-to-date.

Media releases

Regulation approved to manage old tyres

Regulations have now been approved that will change the way New Zealand manages the 6.5 million tyres that reach their end of life every year. ...
Read More

Webinars: what Tyrewise means for you

With the regulation covering the product stewardship of end-of-life tyres now published, Tyrewise is holding a series of webinars to help you understand your role ...
Read More
Stakeholder voices

Spotlight on Tyre Collection Services

Source: Truck & Driver magazine October 2023 Truck & Driver magazine recently featured South Island-based tyre collection company Tyre Collection Services (TCS), in their October ...
Read More
Stakeholder voices

New distributors for Dunlop and Goodyear tyres in NZ

Tyremax New Zealand and National Tyre and Wheel Limited have announced they will be the distributors for Goodyear and Dunlop tyres in Aotearoa respectively. Tyremax ...
Read More
International news

Australia calls on Tyrewise experience with regulation

Adele Rose is Chief Executive of 3R Group, Implementation Project Managers for Tyrewise, New Zealand’s first regulated product stewardship scheme for end-of-life tyres. Recently I ...
Read More

E-news: Tyrewise update – July 2023

Our mahi on the implementation of Tyrewise continues at pace while we await the publication of the final regulations. A key part of this is ...
Read More

Questions about Tyrewise?

There’s a lot to take in so we know you might have questions. Check out our extensive list of FAQs.

Manaaki whenua, manaaki tangata, haere whakamua.

Care for the land, care for the people,
move forward.

Scroll to Top