Adele Rose, CEO of 3R Group, Tyrewise Scheme Managers, joined The Tyre Recycling Podcast for Episode 72 to discuss the scheme’s early success and their ongoing plans and strategy to develop New Zealand’s domestic market.
At the moment, New Zealand’s optimal processing capacity is about 110,000 tonnes of tyres, but the market demand is currently around 35,000 tonnes.
With that in mind Adele touches on the scheme’s plans to strengthen local demand for recycled rubber end products, as well as the strategy to avoid the risks posed by predatory actors who want to purchase end-of-life tyres at knock-down prices.
